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What can and cannot be sold

Last updated 27 September 2026

Not a Supermarket is for food, drink, plants, flowers and closely related farm and kitchen goods from UK businesses.

Not allowed

  • Anything unsafe, illegal, recalled or past its use by date
  • Food from an unregistered food business
  • Alcohol without a licence
  • Live animals, medicines, supplements making health claims, tobacco and vapes
  • Counterfeit goods or anything using someone else's brand without permission
  • Raw drinking milk, except where the law allows the farm to sell it direct